![]() This step will save you a lot of headaches down the road when staff members change or if you change agencies. Designate any external teams you work with account admins but maintain primary ownership. If you work with a marketing agency, do not have the agency claim the business listing for you with their Google accounts. It’s best if the person – who will serve as the primary owner of the account – is someone you know will be at the company for some time rather than a marketing intern. I highly recommend someone at your company uses a business Gmail account to claim ownership of the business. How to Set Up a Business Profile on Google Make Sure You Have a Master Document with Account Login Informationīefore you start Googling your business name and filling out your profile, it is critical to make sure you have access to shared documentation for your GBP account credentials. You may also have a profile if you’re a service-area business that “visits or delivers to customers directly, but doesn’t serve customers at its business address,” like a plumber or cleaning service. You can also have a profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. What if you don’t have a storefront? Per Google’s guidelines, “…you can have a profile if your business doesn’t have a physical address as long as you make in-person contact with customers.” Who’s Eligible to Create a Google Business Profile?Īny business with a physical storefront is eligible to create a Google Business Profile. The ability to review and respond to customer reviews.Improved Local SEO – a GBP can appear in local search results.Increased credibility – having a verified GBP with accurate and up-to-date information signals trustworthiness.Other benefits of a Google Business Profile include: Google’s search results page with the 10 blue links has changed dramatically in recent years. Increased visibility is one of the critical benefits of creating and optimizing your Google Business Profile. When you look at the search results in both the mobile phone and laptop examples above, you see how the business profiles pulled from Google Business Profile appear higher up on the page than blue links to the businesses’ websites themselves. Here is a shot of how that same search result looks on a mobile phone: ![]() ![]() We’ve all seen Google Business Profiles without knowing their formal name. Google Business powers Google Maps and the Google local search pack – the section that appears at the top of local search results and highlights the top-ranking local listings for the search location. ![]() Google Business replaced Google Places for Business. Is Google Business Profile the Same as Google Places for Business? If you’re not already listed on Google Maps, read about how to set up a Business Profile on Google. If you are already on Google Maps, you can click on the “Own this business?” link. How Do I Add a Business Location to Google Maps?įirst, start by searching for your business on Google Maps. It also displays clickable buttons which can link to your website, directions to your location and a call button.īeyond those basics, you can use your GBP to display photos and reviews and even showcase your products and services. Table of Contents Definition of Google Business ProfileĪ Google Business Profile lists critical information about your business such as your address, phone number and hours. It’s quick, easy, and essential for driving customer engagement. Claim your free Google Business Profile, formerly referred to as a Google My Business, and increase visibility in Google Maps and search results.
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